Our Approach

One strategy that actually works

The retirement industry has thousands of options but no simple solution. 10X has one proven solution with no need for competing and inferior options. We’ve back-tested it over more than 100 years and anyone who had followed it, at any time since 1900, would have retired with enough money. So every customer benefits from the same, single, award-winning strategy.

Our strategy is based on a formula:


Invest 15% of your salary for 40 years,


in a high-growth Index fund,


paying fees of less than 1%.

While the first is ultimately up to you, the last two are taken care of by us.
Low fees

Fees are the single most reliable predictor of your investment’s performance. Ours are less than half the industry average.

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An independent study by Morningstar found that “the cheapest funds were at least two to three times more likely to succeed than the priciest funds”.

The industry charges an average of 3%* in fees. 10X never charges more than 1% excluding VAT and trading costs. Paying 2% more may not sound like much but, compounded over 40 years, it can eat away 40% or more of your savings.
* National Treasury, Charges in South African retirement funds, July 2013.

Investment value at retirement

The value of R100,000, growing at 11.3%pa
(10X’s 10-year annualised returns), after 40 years.
Index tracking

Trying to pick winning stocks usually fails. By tracking an index, we deliver higher returns than most fund managers.

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Most industry funds are “actively managed” – meaning that the fund manager actively tries to pick which stocks to buy and sell, when. It doesn’t work. In fact, 4 out of 5 actively managed funds do worse than funds like ours, which are index tracking (or “passively managed”) funds.

Index tracking funds do exactly that – they track an index, or “passively” follow the stock market as a whole. Instead of choosing what to buy, they buy a bit of everything. And they’ve been proven to do very well over time.

Performance of SA Equity Funds versus Index

*S&P SPIVA Statistics and Reports. Five-year data as of December 29 2017
A diversified, high-growth portfolio

We invest your money locally and internationally, in a high performing mix of shares, property, bonds and cash.

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Our Your Future portfolio, which most of our clients are invested in, allocates 75% of your money to high growth shares and property.

Top 10 shares as a % of SA equity Top 10 shares as a % of international equity
BHP Billiton Plc 6.7% Apple, Inc 1.8%
Anglo American Plc 6.6% Microsoft Corp 1.4%
Richemont SA 6.1% Amazon.com, Inc 1.3%
Sasol Ltd 5.6% Alphabet, Inc (C) 0.7%
Naspers Ltd 5.3% Facebook, Inc 0.6%
Standard Bank Ltd 4.6% JPMorgan Chase 0.6%
FirstRand Ltd 4.5% Johnson & Johnson 0.6%
BAT Plc 3.5% Exxon Mobil Corp 0.6%
MTN Group Ltd 3.4% Alphabet, Inc (A) 0.5%
Sanlam Ltd 2.8% Berkshire Hathaway 0.5%
Growth over 13 years

Since its inception 13 years ago, our Your Future portfolio has outperformed the average return of large fund managers, even before fees. We save most individual investors 2% in fees, so 10X’s return after those costs is even greater.
*Returns are based on a R100,000 lump sum invested on
31 December 2007 to 31 December 2017.
Life stage investing

We automatically adjust your portfolio according to your investing time horizon, maximising growth and minimising risk.

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Our Your Future portfolio is designed to get you as much growth as possible, for as long as possible.

For most of your investing lifetime, 80% of your portfolio is allocated to shares and property. The industry typically equates high equity with high risk, but this isn’t true in the long term: over periods of five years and longer, a Your Future portfolio has always delivered superior returns, with similar risk to Medium or Low Equity portfolios.

Then, when you have five years and less until retirement, we automatically and gradually shift your asset allocation to less volatile assets to protect your savings.

Returns vs Risk

5 year periods: 1900-2020.

Source: 10X Investments; Dimson, Staunton and Marsh after inflation returns since 1900. Regular premiums.

“Put 90% of your money in a low cost index fund. The long term results from this policy will be superior to most investors who employ high fee managers.”
Warren Buffet